Belgium has a long tradition in the chocolate industry and nowadays Brussels is known as the ‘chocolate city’. Yet the innovation in this industry threatens to stagnate and more than ever there is a need for innovative ideas that vivify this industry. In cooperation with the company Callebaut, Gluon organizes the living lab ‘Una Grande Abbuffata’ that connects artists and important chefs from the chocolate industry in a quest for innovation. This will result in a number of challenging ideas and prototypes for chocolate structures. The results of this search will be exhibited at the World Expo in Milan during the Brussels Days.